WHO IS THE YOTF WOMAN?

The Year of the Face woman is one of conviction, knows what she loves and loves what she knows. Whether it be the significance of feeling beautiful, or the importance of a nightly ritual before she sleeps, the YOTF woman is in sync with her surroundings. She is more than the clothes she wears, the hair style she dons or the colour of her lips. She is of mind and body and everything in between and around her. 

That's the beauty of Year of the Face, (see what I did there?) the aim to showcase what works, what doesn't, being honest with our readers and most importantly celebrating diversity. The YOTF woman is both diverse and ambitious, taking into account that being unique is better than blending in. Let's be honest, the only thing that needs to blend in is the visible line of foundation from the jawline to the neck, so that the rest of you can stand out. 

Ultimately, the YOTF woman is a lover of beauty, passionate about beautiful things and all that is inspirational. If you sound like her, take an exploration around the website. 

If you have any product recommendations, then please contact us for more information! x

Beauty has a lot to do with character.
— Kevyn Aucoin